William Novelli
Executive Director and CEO, AARP
Live Webcast Nov. 19, 2002, 1 p.m. ET/10 a.m. PT

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William Novelli

Bill Novelli is Executive Director and CEO of the American Association of Retired Persons (AARP) AARP is a nonprofit, public advocacy organization, with a membership of over 35 million people, aged 50 and older. He joined AARP in January 2000 as Associate Executive Director for Public Affairs.

Novelli has long been involved as an executive and public relations expert with public service and social policy organizations. Early in his career he served as Director of Advertising and Creative Services for the Peace Corps, and helped direct its efforts to recruit older Americans. Later, Novelli served as executive vice president of CARE, the world's largest private relief and development organization. He was reponsible for CARE's activities in the United States and abroad. Just before coming to AARP, Novelli was president of Tobacco-Free Kids, a public policy organization whose goal is to limit and change the marketing practices to children of tobacco companies.

In between his work in the nonprofit and public-service sector, Novelli was founder and president of Porter Novelli, one of the world's largest public-relations firms. A specialty at Porter Novelli is serving the social and health issues marketing needs of nonprofit and government clients. William Novelli is considered a leader in social marketing, and managed programs in cancer control, charitable giving and other health-care related programs in the U.S. and the developing world.

Novelli received his bachelor's degree from the University of Pennsylvania, and a master's degree from the University of Pennsylvania's Annenberg School for Communication.

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