Brand Over Brain : TED Radio Hour Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.

TED Radio HourTED Radio Hour

Life's biggest questions, explored.

How do brands change our perspectives about the things we buy? iStockphoto hide caption

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How do brands change our perspectives about the things we buy?

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Brand Over Brain

Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.

Filmmaker Morgan Spurlock at TED. James Duncan Davidson/Courtesy of TED hide caption

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James Duncan Davidson/Courtesy of TED

Morgan Spurlock: A Movie About Product Placement — Paid For By Product Placement?

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Psychologist Paul Bloom speaking at TED Global. James Duncan Davidson/Courtesy of TED hide caption

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James Duncan Davidson/Courtesy of TED

Paul Bloom: Why Do We Like What We Like?

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Joseph Pine speaking at TED. Asa Mathat/Courtesy of TED hide caption

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Asa Mathat/Courtesy of TED

TED Radio Hour

Joseph Pine: Is Authenticity Real?

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Joseph Pine: Is Authenticity Real?

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Marketer Rory Sutherland speaking at TED. James Duncan Davidson/Courtesy of TED hide caption

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James Duncan Davidson/Courtesy of TED

Rory Sutherland: What's The Difference Between Real And Perceived Value?

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TED Radio HourTED Radio Hour

Life's biggest questions, explored.