Brand Over Brain : TED Radio Hour Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.

TED Radio HourTED Radio Hour

A journey through fascinating ideas, astonishing inventions, and new ways to think and create. Based on riveting TEDTalks from the world's most remarkable minds.

How do brands change our perspectives about the things we buy? iStockphoto hide caption

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How do brands change our perspectives about the things we buy?

How do brands change our perspectives about the things we buy?

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Brand Over Brain

Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.

Filmmaker Morgan Spurlock at TED. James Duncan Davidson/Courtesy of TED hide caption

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James Duncan Davidson/Courtesy of TED

A Movie About Product Placement — Paid For By Product Placement?

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New Girl David Carbonara

Psychologist Paul Bloom speaking at TED Global. James Duncan Davidson/Courtesy of TED hide caption

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James Duncan Davidson/Courtesy of TED

Why Do We Like What We Like?

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Joseph Pine speaking at TED. Asa Mathat/Courtesy of TED hide caption

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Asa Mathat/Courtesy of TED

Is Authenticity Real?

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It's A Small World After All Chris Walden Big Band

Marketer Rory Sutherland speaking at TED. James Duncan Davidson/Courtesy of TED hide caption

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James Duncan Davidson/Courtesy of TED

What's The Difference Between Real And Perceived Value?

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Sell It to You Bronze Radio Return

TED Radio HourTED Radio Hour

A journey through fascinating ideas, astonishing inventions, and new ways to think and create. Based on riveting TEDTalks from the world's most remarkable minds.