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Beyond ingredients and recipes, Guinness has used aggressive exporting and clever marketing to become a global brand. Jirka Matousek/Flickr hide caption

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Jirka Matousek/Flickr

The Salt

Behind The Genius Of Guinness, Ireland's Most Popular Tourist Attraction

Dublin's Guinness Storehouse is a cross between a museum and a marketing campaign, and an homage to the history and taste of the world's best-known stout.

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I.L.M. Aether
The Process of Leaving E-Vax
Kong Bonobo
Four Lifes of Bottleneck-Bob Seelenluft
Speed Seelenluft
Soundgirl Personal Fat Jon The Ample Soul Physician

Beyond ingredients and recipes, Guinness has used aggressive exporting and clever marketing to become a global brand. Jirka Matousek/Flickr hide caption

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Jirka Matousek/Flickr

Behind The Genius Of Guinness, Ireland's Most Popular Tourist Attraction

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Kilkenny Station/Lally's Fancy Zoë Conway & John McIntyre
Yellow Bird Pretty Lights

The French-Moroccan author Leila Slimani has just released her breakout novel, The Perfect Nanny, in the U.S. Lionel Bonaventure/AFP/Getty Images hide caption

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Lionel Bonaventure/AFP/Getty Images

When 2 Children Are Murdered, 'The Perfect Nanny' Is Anything But

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Los Federales Signal Hill

Weekend Edition SundayWeekend Edition Sunday