Like Justin Timberlake, Planet Money wants to bring sexy back.
The Friday Podcast: Can A Public Radio Shirt Be Cool?
We're making a t-shirt. So what? Everybody makes a t-shirt.
But here's the thing: We want to make a cool t-shirt. A shirt you'll wear for something other than going to the gym. And we need your help.
On today's podcast, we take a field trip to Barney's. (Do you have any idea what they charge for a t-shirt there?) Our guide is Claire Hamilton, a trend analyst at a company called WGSN.
And we talk to Ed Jay, a senior VP at American Express. He gathered data about 100,000 people who used their AmEx card to donate to public radio, and told us what other kind of stuff they bought. American Express sells this kind of information to businesses that want to know more about their customers.
(American Express doesn't track individual purchases, by the way. They aggregate information from large groups of people to draw broad conclusions about spending habits.)
So now we have some ideas. But we need to hear from you.
Send us your designs. Be creative. Use the whole shirt as a canvas. It doesn't have to say "Planet Money" in big letters. Remember: This is a shirt you'd wear to go somewhere other than the gym.
We'll pick some finalists and give everyone a chance to vote. The winner will get a t-shirt. And some other prize that we haven't figured out yet.
Download the podcast, or subscribe. Music: Lady Gaga's "Fashion." Find us: Twitter/ Facebook/ Flickr. Take the Planet Money survey.