Uber's going the distance to try and crowd out its competition, like Lyft and its signature mustached vehicles. Justin Sullivan/Getty Images hide caption

All Tech Considered
Tech, Culture and ConnectionThe Industry
Saturday
Monday
Lyft driver Danielle Kerley showcases the company's iconic mustache, which is displayed on cars used in the service. Aarti Shahani/NPR hide caption
Saturday
Uber is hiring David Plouffe, the mastermind of Obama's 2008 campaign, to power its own political strategy. What can a tech-savvy political animal offer a ride-sharing service? Charles Dharapak/AP hide caption
Uber Greases The Wheel With Obama's Old Campaign Manager
Saturday
According to NPR's Laura Sydell, IT people need to be half technologist, half psychologist. Paul Bradbury/iStockphoto hide caption
Monday
Brooke Hammerling, the founder of Brew Media Relations, says she created her own firm because she got sick of a mix of dismissive tech guys and sexism inside some companies. Christof Stache/dpa/Landov hide caption
In Tech Marketing Jobs, Women's Successes Are Rarely Recognized
Saturday
Senate Intelligence Committee Chair Sen. Dianne Feinstein, D-Calif. welcomes CIA Director John Brennan on Capitol Hill in 2013. J. Scott Applewhite/AP hide caption
Friday
Wednesday
Pinterest has created a database of "things in the world that matter to human beings," says Alexis Madrigal. Pinterest hide caption
Monday
Customers can get a tactile experience trying on glasses at Warby Parker's shop in New York City. Elise Hu/NPR hide caption
It's Boom Times For Pop-Up Shops As Mobile Shopping Clicks
Saturday
Twitter released a scorecard showing its workforce — like other major tech firms — is largely male and white. Jeff Chiu/AP hide caption
Monday
Taneka Armstrong, 20, is learning about different aspects of the tech industry — from coding to sales — through the nonprofit group Hack the Hood. Aarti Shahani/NPR hide caption
Next To Silicon Valley, Nonprofits Draw Youth Of Color Into Tech
Saturday
Comcast CEO Brian Roberts gestures as he speaks during a cable convention in Washington, D.C., in 2013. This week, his company drew scrutiny for an agonizing customer service experience. Susan Walsh/AP hide caption
Wednesday
We don't know the fate of the Comcast service rep at the center of a viral call recording. iStockphoto hide caption
Tuesday
Comcast is the largest cable company and home Internet service provider in the United States. Matt Rourke/AP hide caption
Saturday
Amazon, led by CEO Jeff Bezos, faces a federal lawsuit over unauthorized in-app purchases by children. David Ryder/Getty Images hide caption