FB: More Than White Faces : All Tech Considered According to Facebook, Latino members have jumped from 3 to 9% in the last five years.(iStockphoto.com) By Shereen Marisol Meraji Facebook took a look at its demographics and, well, surprise, suprise — it's not as White and Asian as it...
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FB: More Than White Faces

According to Facebook, Latino members have jumped from 3 to 9% in the last five years. iStockphoto.com hide caption

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iStockphoto.com

According to Facebook, Latino members have jumped from 3 to 9% in the last five years.

iStockphoto.com

Facebook took a look at its demographics and, well, surprise, suprise — it's not as White and Asian as it once was.

FB researchers checked surnames of 150,000 facebook users against US Census data and found that 11% of their members are African American and 9%, Latino. Interesting way to do it, considering they have access to our photos!

Latino membership has to grow in order to match their — well, let me be transparent here — OUR share of the overall U.S. population — 15%. I'm one of facebooks brown users.

Facebook says they didn't conduct the study for business purposes. But, you can't deny the power in targeting ads based on race and ethnicity.

If I log on to FB and see an ad for Concha Nacar — we're in scary territory.