Alt.Latino's SXSW 2018 Preview: Amara La Negra, Balún, Bad Gyal And More : Alt.Latino Some artists we can't wait to see at the annual music conference in Austin, Texas, representing a wide spectrum of styles and genres.
NPR logo

Alt.Latino's SXSW 2018 Preview: Amara La Negra, Balún, Bad Gyal And More

  • <iframe src="https://www.npr.org/player/embed/593041861/593044935" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Alt.Latino's SXSW 2018 Preview: Amara La Negra, Balún, Bad Gyal And More

Alt.Latino's SXSW 2018 Preview: Amara La Negra, Balún, Bad Gyal And More

Alt.Latino's SXSW 2018 Preview: Amara La Negra, Balún, Bad Gyal And More

  • <iframe src="https://www.npr.org/player/embed/593041861/593044935" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Amara La Negra at the VH1 Hip Hop Honors: The 90s Game Changers on September 17, 2017 in Los Angeles, Calif. Maury Phillips/Getty Images hide caption

toggle caption
Maury Phillips/Getty Images

Amara La Negra at the VH1 Hip Hop Honors: The 90s Game Changers on September 17, 2017 in Los Angeles, Calif.

Maury Phillips/Getty Images

It's time!

The 2018 South By Southwest Festival (SXSW) has kicked off. As I have for the past nine years, I've packed some comfortable walking shoes, my camera, my microphone and a digital recorder in order to take in and capture the sights and sounds of a festival that seems to grow bigger with each passing year.

When I try to list all of the Latin music bands I want to see this week, that growth is palpable — there are so many I couldn't possibly see them all with the time I have. In an important way, that's a great thing — it's a reflection of how important this festival has become to the Latin music industry in this country and beyond.

One of the joys of doing Alt.Latino is to witness the expansion of the idea of just what is Latin music these days, and SXSW once again promises to make that question even harder to answer. That's a great thing; it's a clear indication of the boundless creativity and inspiration musicians in every Spanish-speaking country are putting forward.

I've selected 10 bands I'll be catching in Austin, but it still only scratches the surface. I promise: We'll have more when we return!

Lamento En la Selva by Money Chicha

YouTube

La Nueva Ciudad by Balún

YouTube

Se Que Soy by Amara La Negra

YouTube

Only In My Dreams by The Marias

YouTube

Blink (ft DJ Florentino) by Bad Gyal

YouTube

Cometa by Marrón

YouTube

Dueña De Mi by La Misa Negra

YouTube

DJ Jigüe y El Menor Live at Manana Fest

YouTube

Volar Muy Alta by Centavrvs

YouTube

La del Moño Colorado by La Cuneta San Machin

YouTube