Gawker guy Nick Denton has been making noise about making news. Seems Denton wants to crank up the news factor on his marquee site.
Before yesterday, we were thinking the Tom Cruise Scientology video was the best thing to happen to the gossip site since Michael Jackson walked.
Then Heath Ledger went and pulled a rock star. Sometimes, you need that exact mix of pathos, adrenaline and videos you know you shouldn't watch. Sometimes, maybe, you just need Gawker.