NPR CEO Has Something to Say : The Bryant Park Project Dennis Haarsager explains the death of the "BPP."
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NPR CEO Has Something to Say

According to the blog of NPR's interim CEO, someone on our staff asked whether we could continue the Bryant Park Project as a website. CEO Dennis Haarsager responds:

"In this case, radio carriage was inadequate and web/podcasting usage was hampered — here's the relearning part — by having an appointment program in a medium that doesn't excel in that kind of usage. . . .

"I'd like to see good minds like those of the BPP staff think about how we can do good journalism delivered via the web using techniques beyond just throwing up another portal-type web site and expecting people to come to it. Our new open API release is a great tool for that. The realities of how people use the web, how web audiences grow through search, and technologies for tracking attention and tailoring content delivery to match how people spend their attention all need to be considered. Portals still have a place, just as their close cousins radio transmitters do, but we can no longer put all our eggs in that basket.

"NPR will, I hope, be a leader in a new generation of news delivery over multiple platforms, including ones we've never conceived. But we can't make those 2nd generation investments if we continue 1st generation efforts that aren't consistent with what we know about how media usage is maturing."