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Sherman Alexie models an Indies First tote bag. He plans to put in shifts at five Seattle bookstores this Saturday. American Booksellers Association hide caption

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American Booksellers Association

Chuck Shelton in the cold room at Albemarle CiderWorks in Virginia, which makes sparkling alcoholic cider with some of the same apple varieties used by Thomas Jefferson. Meredith Rizzo/NPR hide caption

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Meredith Rizzo/NPR

In Traverse City, which has hosted the National Cherry Festival since 1926, some residents say festivals occupy the public park too much, while others say it's a reasonable price to pay for the money it brings to businesses. Traverse City Tourism/AP hide caption

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Traverse City Tourism/AP