Go Figure A (Sort of) Farewell by Lori Kaplan August 17, 2012 • You may have noticed that there is not much to notice on this blog lately. In the lyrics of Lucinda Williams, "Well it's over – I know it – but I can't let go."
Audience Characteristics Millennials and Print Newspapers: A Surprising Story by Katy Pape May 2, 2012 • Reports on the media habits of Millennials, those "digital natives", have given some the impression that young people never read newspapers. However, survey evidence stubbornly insists that they do.
Audience Characteristics Pew Research Center reports on The State of the News Media 2012 by Susan Leland April 25, 2012 • The Pew Research Center recently released their annual update on the State of the News Media. Not surprisingly, the main theme is the continuing shift of news consumption to digital, particularly mobile, platforms.
Industry Research Infinitely Positive Dial? by Lori Kaplan April 17, 2012 • Arbitron and Edison Research just released the 2012 edition of The Infinite Dial study - the 20th report in the series that "provide estimates of emerging digital platforms and their impact on media landscape.
Ratings Looking back at 2011, through the eyes of the PPM by Ben Robins February 28, 2012 • NPR Week-by-Week Arbitron Ratings for 2011
Behind The Curtain Channeling Roget by Jamie Helgren February 16, 2012 • While we're interested in teasing out nuances in individual listeners' thoughts on NPR-related topics, we also want to know how they're connected on a broader level.
Behind The Curtain Trivial Pursuit: NPR Listener Edition by Jamie Helgren January 31, 2012 • Every year AIR publishes a profile of NPR listeners which is utilized to attract the right programming sponsors, guide producers in the coverage of news and culture, and in turn keep listeners and users tuned in to NPR and engaged with their communities.
Go Figure iTraffic Up During the Holidays by Sondra Russell January 11, 2012 • Traffic to npr.org from iPhones and iPads surged during the holidays, while non-mobile traffic predictably dropped.
Industry Research Mobile Research Bounty by Lori Kaplan January 4, 2012 • Take a look at video from the conference, Market Research in the Mobile World
Audience Characteristics To Ski or to Swim? by Lori Kaplan December 22, 2011 • Where will you find NPR listeners during their holiday vacations?
Audience Estimates What's so special about Tuesdays? by Ben Robins December 7, 2011 • NPR ratings peak, modestly, on Tuesdays. Why?
Go Figure NPR Listeners Use Radio and TV Differently by Susan Leland November 30, 2011 • NPR listeners have distinct views of radio versus television
Industry Research New Pew Study on What Tablets Mean for the Future of News by Susan Leland November 16, 2011 • Pew Research Center shares new research on tablets and what it means for the future of news.
Industry Research Exploring Mobile Qualitative Research by Lori Kaplan November 2, 2011 • Mobile qualitative synthesizes feedback from voicemails, texts, smartphone video and digital pictures all in one place. Can it help NPR better understand the impact of technology changes?
Industry Research But my mother said I was perfect: A cautionary tale of sample design by Sarah Withrow October 27, 2011 • "According to your most active and loyal core audience, you're doing great." Validating news, but it leaves out a big part of the picture...
Audience Characteristics What Do NPR Listeners Want To Hear About? by Susan Leland October 13, 2011 • NPR listeners are a diverse group with lots of different interests...To better understand what's important to our listeners, we recently asked them how important it is that NPR cover various news topics. Some interesting differences emerged.
Audience Characteristics NPR Is A Burger, Not A Salad by Meredith Heard October 6, 2011 • NPR attracts an audience interested in being connected with new ideas and people...While we have expanded to providing content on online and through various mobile devices, the content stays true to our mission.
Audience Estimates More Steady Broadcast Ratings for NPR by Ben Robins September 29, 2011 • Holding steady is becoming a continuous theme for NPR's National Radio ratings.
Value of NPR Perception and Reality by Lori Kaplan September 21, 2011 • Back in the day, I observed how many physical and social elements can affect an individual's perception of an event.
Industry Research Quantifying Social Media Messages by Meredith Heard September 15, 2011 • NPR has embraced the use of social media on many different fronts and it would be helpful to be able to tell a story about NPR followers/fans and their influence.
Industry Research Market Research Dashboards for End Users by Lori Kaplan September 12, 2011 • In the July edition of Alert, a magazine from the Marketing Research Association, Ken Brewster of E-Tabs writes about the use of dashboards in marketing research.