By Chuck Holmes:
DACS lines are many things. A thumbnail description of a story. A necessity. And, yes, often a pain in the backside.
But above all, they are journalism. And they reach a vast audience. They are the prime means to inform the network of the stories we're telling. Shows, Digital News, Member Stations — all rely on them.
A DACS line must be brief, accurate, up to date and reflective of the story. Too often they are written in haste, not updated or simply do not exist.
Bad DACS lines can have a serious cascade effect. In recent weeks, a show billboard was incorrect because information was lifted from a dated DACS line. It was an easily avoidable mistake that was heard by listeners around the world. We too often see imprecise headlines on NPR.org, again because the DACS line doesn't accurately reflect the content of the story. On weekends especially, member stations often read our DACS lines — word for word — on air as promotional copy to highlight upcoming stories.
DACS lines are the responsibility, first and foremost, of Desk reporters and Desk editors or, in the case of 2-ways, Show editors and Show producers. Like a story, they should be written, edited and updated. And DACS lines from Desks may be further edited by Shows and Digital News, as warranted.
Here are the rules:
– Every NewsFlex entry needs a DACS line. And every DACS line needs to be updated as the story changes. If you're creating a NewsFlex entry, you own it and will be accountable for it.
– Keep DACS lines tight and to the point. Think tweet. DACS lines should not be more than a short sentence or two. (If a language advisory or embargo note must be included, those can run longer.)
– The DACS line needs to say something, even on a story that is developing. Unacceptable: "lines tk." But it shouldn't say too much. Unacceptable: a cut and paste of the first few grafs of the piece.
– Do not include names of reporters, hosts, contributors in the DACS lines for pieces. (A byline will appear automatically on the web rundown and the note to stations).
– In a DACS line for a 2-way, only include the name of a guest when the guest is not affiliated with NPR or a member station. (An issue expert, newsmaker, etc.)
– In our hectic daily routine, it may not be the reporter who creates the DACS line, but in the end the reporter's name is associated with it. So, if you're a reporter, it is in your best interest to make sure the DACS line accurately reflects the story.
– Follow-up. If a story changes, let the Show and Digital News know that the DACS line needs to change, too.
We're putting together a more extensive style guide to DACS lines and will be working with the Shows and Digital News to codify a standard workflow. More to come.
– Proofread DACS Lines; Mistakes In Them Can End Up On Our Website
– Your Keyboard Is A Live Mic (Or, If You Write It They May Say It)
– No Exceptions: Any Clip With Offensive Language, Bleeped Or Not, Must Be Approved Well Ahead Of Broadcast