(Editor's note on July 27, 2017: Click here to go to an updated special section about the do's and don't's of social media.)
CNN global affairs correspondent Elise Labott tweeted this Thursday afternoon:
"House passes bill that could limit Syrian refugees. Statue of Liberty bows head in anguish."
That has gotten her suspended for two weeks.
The line between editorializing and engaging with the audience is not always easy to see. Also, bloggers, analysts and commentators may be able to do things on social media that we would not want our "traditional" journalists to do.
We have specialists – the social media team – who can help figure out what is and isn't appropriate. Editors can take a look at tweets and posts before you hit publish. It pays to first ask others on your show or desk for their opinions.
We also have plenty of guidance online:
– The "social media" section of the Ethics Handbook. Here's an important line: "Conduct yourself online just as you would in any other public circumstances as an NPR journalist." In other words, if you wouldn't say it on the air, don't say it on other platforms.
– This "social media guideline," which says, in part:
"Refrain from advocating for political or other polarizing issues online. ... Don't express personal views on a political or other controversial issue that you could not write for the air or post on NPR.org. These guidelines apply whether you are posting under your own name or — if the online site allows pseudonyms — your identity would not be readily apparent. In reality, anything you post online reflects both on you and on NPR."
– There's another guideline that's helpfully headlined "When In Doubt, Consult The Social Media Team."
– We have a post called "Remember: There Is No Privacy On The Web, And 'Personal' Pages Are Not Safe Zones."
– Finally, these posts point to the particular problems that come with political seasons: