How GM Sold Itself : Planet Money In the run up to today's IPO, GM execs pitched the company to investors as a global operation that manufactures and sells most of its cars outside of North America.

How GM Sold Itself

Before a company goes public, the execs go on a "road show" to try to drum up interest from big investors around the world.

GM's road show was clearly pretty effective: The company's stock wound up selling at $33 a share, significantly higher than earlier estimates suggested. (It's risen about 8 percent this morning in its first few hours trading, which is typical.)

So it's worth looking at the slides GM used on its road show, to get a sense of how the company pitched itself.

One major theme that the execs were clearly pushing: GM is a global company that manufactures and sells most of its cars outside of North America.

GM Global Sales
GM/Retail Roadshow

"BRIC," as that map above shows, is an acronym for Brazil, Russia, India and China. They're often lumped together as the world's most important rising economic powers.

GM says it's the biggest player in the BRIC market (which is clearly pretty fragmented, given that GM claims the #1 spot but only sells 13 percent of the cars in those countries):

Global Share
GM/Retail Roadshow

And the company called particular attention to China, which is the world's biggest car market:

GM China
GM/Retail Roadshow

GM is on track to sell more cars in China than in the U.S. this year. And GM's Chinese partner, a company called SAIC, invested $500 million in the IPO, which gives the company about a 1 percent stake in GM.

Hat tip: Retail Roadshow via Business Insider