Translating The Coca-Cola Experience : Planet Money For 60 years, Myanmar was officially without Coca-Cola. Now, Coke is back, and the new Myanmar bottle says a lot about the challenges of re-establishing a brand.
NPR logo Translating The Coca-Cola Experience

Translating The Coca-Cola Experience

Translating Drinking Cultures: Coca-Cola in Myanmar

For more about Coke's return to Myanmar, listen to Robert Smith's story on Morning Edition.