How One State Convinced Its 'Young Invincibles' To Get Health Insurance : Planet Money Buying insurance doesn't always feel like it makes economic sense, especially for young healthy people. So why are they still willing to pay?
How One State Convinced Its 'Young Invincibles' To Get Health Insurance
A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance. Sawyer Miller Advertising hide caption
A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.
Sawyer Miller AdvertisingBuying insurance doesn't always feel like it makes economic sense, especially for young healthy people. So why are they still willing to pay?