How do you make money manufacturing a dry, bland cracker that a tiny percentage of the population eats just one week a year?
On today's show, we go inside the matzo business. A rabbi at a matzo factory explains why matzo is supposed to be hard to make. A Manischewitz exec tells us why all the rules for making kosher matzo are a boon to the company. And we learn what this niche industry has to tell us about the overall economy.
Note: Today's show is a rerun. It originally aired in April 2012.
Music: Alec K. Redfearn & the Eyesores' "CandyA**" and The Isley Brothers' "It's Your Thing." Find us: Twitter/ Facebook/ Spotify/ Tumblr.