Episode 668: Frank Sinatra's Mug : Planet Money When you die you can pass on your money, your house. But your image--what you look and sound like--that's trickier. Today on the show: How Frank Sinatra made his image, and maybe yours, last forever.
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Episode 668: Frank Sinatra's Mug

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Episode 668: Frank Sinatra's Mug

Episode 668: Frank Sinatra's Mug

Episode 668: Frank Sinatra's Mug

  • Download
  • <iframe src="https://www.npr.org/player/embed/459116467/459142579" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Frank Sinatra poses for a mug shot after being arrested and charged with "carrying on with a married woman". Michael Ochs Archives/GettyImages hide caption

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Michael Ochs Archives/GettyImages

When you die you can pass on your money to your kids. You can leave them your car and your house and your tropical parrot collection.

But your image--what you look and sound like--that's a trickier issue. Especially when it's the most valuable thing you own. Today on the show: How Frank Sinatra's family made his image, and maybe yours, last forever.

Music: Frank Sinatra's "I'm Gonna Live Till I Die", "The Best Is Yet To Come", and "All Of Me". Find us: Twitter/ Facebook/ Spotify/ Tumblr.