Episode 826: The Vodka Proof : Planet Money Vodka is the best selling spirit in the United States, and there are zillions of brands. But is there any difference between them?
NPR logo Episode 826: The Vodka Proof

Episode 826: The Vodka Proof

Dan Pashman
Planet Money tries to make vodka in a radio studio.
Dan Pashman

A bottle of fancy vodka, like Grey Goose, costs about $35. A bottle of the cheap stuff can be under $10. That's a wide range, but, by definition, vodka is colorless, odorless, and tasteless. So, could there really be a difference between vodkas? Or is the difference all in the marketing?

Today on the show, we get to the bottom of the question. We go to a distillery and find out how vodka is actually made. We hear the story of the genius who created the whole concept of super premium vodka. We find out where a lot of vodka really comes from. And then, we'll see if we can make our own.

This episode is a collaboration with the Sporkful food podcast. Find more of their episodes here.

Music: "Sideswipe" and "Take the Lead"

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Correction March 2, 2018

In a previous version of this podcast, we said Grey Goose vodka is four times distilled. In fact, it is distilled only once.