Oil's Magic Price : Planet Money There's a sweet spot for every oil well in America.
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Oil's Magic Price

Like all oil well owners, Jason Bruns watches the oil market closely. When crude hits a certain price, he'll either switch a pump on - if prices are rising - or turn it off, if they're not.

Right now oil prices are at a bit of a sweet spot for small producers like Jason. Pumpjacks all over the country are being switched on. Consumers may not like rising oil prices much, but they're a sign the economy is doing better.

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