MoviePass / Fail? : Planet Money If you pay MoviePass 10 dollars a month, you can go to the movies every day. Great for customers, but hard on a company's bottom line. Today on the show, what's the plan, MoviePass?
NPR logo MoviePass / Fail?

MoviePass / Fail?

If you pay MoviePass 10 dollars a month, you can go to the movies every day. That's a dream for movie buffs, and it's attracted a lot of subscribers. But it also means the company is losing millions of dollars every month.

But this business model — lose lots of money up front and find a way to be profitable later — is becoming more common these days. But is it really sustainable? Today on the show, how MoviePass CEO Mitch Lowe is trying to come up with an answer.

Music: "Against All Odds"

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