Episode 444: New Jersey Wine : Planet Money Today on the show: Could New Jersey become the next Napa?
NPR logo Episode 444: New Jersey Wine

Episode 444: New Jersey Wine

A sign outside Lou Caracciolo's winery, Amalthea Cellars.
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This episode originally ran on March 15, 2013.

Sometimes your success depends on how your competitors behave. People judge you not just by your product, but by the product that your rival down the street makes.

This is a problem for Lou Caracciolo. He's trying to make high-quality wine, from grapes he grows in New Jersey. But Jersey wine already has a reputation — and fancy isn't it. On today's show: Can New Jersey become the next Napa?

Music: Music: Bon Jovi's "Livin' On A Prayer," "Indie Boy."

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