Companies know that when they screw up big time they need to issue an immediate and comprehensive apology. But what about the smaller stuff? If a company gets your order wrong or sends you a faulty product, what should they do? That's the topic of a new paper on the economics of apologies. A group of economists partnered with the ride-sharing app Uber to try and figure out the most effective way for a company to apologize to a wronged customer.
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