Episode 468: Kid Rock Vs. The Scalpers : Planet Money We talk to Kid Rock about how he tried to cut scalpers out of the business, then compare that to what Taylor Swift did.
NPR logo Episode 468: Kid Rock Vs. The Scalpers

Episode 468: Kid Rock Vs. The Scalpers

Kevin Mazur/Getty Images
Kid Rock has a plan to beat the scalpers.
Kevin Mazur/Getty Images

Note: This episode originally ran in 2013.

Scalpers. They are the bane of performers everywhere, taking reasonably-priced tickets and selling them at a profit.

But the market for scalped tickets only exists because artists set the original ticket prices too low. At the same time, few artists want to charge their fans exorbitant prices for a show. It's bad for the brand.

Kid Rock developed an ingenious plan to defeat the scalpers. And, believe it or not, he sounds a lot like an economist.

Music: Kid Rock's "Cowboy" and "Rebel Soul." Also "Disco Forever," "Scratch My Back," "Give It To You," and "When The First Leaves Fall."

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