Citi Bike's Better Angels : Planet Money How one bike-sharing company used behavioral economics to solve one of its most vexing problems.
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Citi Bike's Better Angels

John Moore/Getty Images
Citi Bike users pedal through the streets of Manhattan. Some members of Generation Z, the younger generation following the millennials, are less inclined to own cars and lean more toward bike-sharing and ride-sharing services.
John Moore/Getty Images

Bike-share companies have a problem: how to make sure that there are always enough bikes at their stations for people to use. Some companies truck bikes back and forth across the city, others pay valets or use pedicabs. In New York, Citi Bike decided to use competition. It created a game, in which so-called "Bike Angels" pedal bikes to open stations around the city for points and prizes. Today on The Indicator, how the company used ideas from behavioral economics to solve one of its most thorny problems.

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