A Tale Of Two Dollar Stores
Willa Rubin
The Indicator from Planet Money
A Tale Of Two Dollar Stores
Dollar stores — they sell everything from holiday decorations to groceries to Skittles-scented candles. The business proposition: a grab bag of items for a dollar (or around a dollar). These stores thrived during the financial crisis, but their success in the post-Recession era has been a mixed bag.
Dollar General and Family Dollar (now owned by Dollar Tree), two of the dollar store titans, have been at the center of this. These companies each took a bet: whether they could grow their businesses by keeping everything priced at $1, or by leaving the dollar behind.
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