A Tale Of Two Dollar Stores : Planet Money Dollar stores thrived during the economic downturn--opening thousands of locations across the country. They were recession-proof...but are they recovery-proof?
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A Tale Of Two Dollar Stores

Willa Rubin
dollar stores
Willa Rubin

Dollar stores — they sell everything from holiday decorations to groceries to Skittles-scented candles. The business proposition: a grab bag of items for a dollar (or around a dollar). These stores thrived during the financial crisis, but their success in the post-Recession era has been a mixed bag.

Dollar General and Family Dollar (now owned by Dollar Tree), two of the dollar store titans, have been at the center of this. These companies each took a bet: whether they could grow their businesses by keeping everything priced at $1, or by leaving the dollar behind.

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