The Economy Inside Your Head
The Indicator from Planet Money
The Economy Inside Your Head
The Indicator NPR hide caption
The Indicator from Planet Money
The Economy Inside Your Head
The Indicator NPR hide caption
Attention is a scarce resource. So are concentration and mental energy. But how do our brains decide which stimuli will attract these scarce resources? Enter cognitive economics. A new field in economics that borrows from neuroscience and psychology. Mathematician-turned-cognitive economist Leigh Caldwell joins to explain how it works.
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