The Economy Inside Your Head : Planet Money Economics looks at how we make decisions in a world of scarce resources. What happens when the scarce resource is our attention?
NPR logo The Economy Inside Your Head

The Economy Inside Your Head

Attention is a scarce resource. So are concentration and mental energy. But how do our brains decide which stimuli will attract these scarce resources? Enter cognitive economics. A new field in economics that borrows from neuroscience and psychology. Mathematician-turned-cognitive economist Leigh Caldwell joins to explain how it works.

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