Spotify's Long, Winding Road To India : Planet Money Spotify recently launched in India, but that path was long and complicated. We take the experience of Spotify and use it as a lens to look at why breaking into India is so difficult.
NPR logo Spotify's Long, Winding Road To India

Spotify's Long, Winding Road To India

India is a big, alluring market. It has a population of 1.3 billion people who are spending more time on their smartphones. That makes it attractive to a lot of global technology companies, but breaking into India is no easy task. The country's a crowded, competitive and complicated place to do business.

Spotify's recent expansion there has been an example of that. Today on The Indicator, Spotify's long and winding road to India, and why expanding to India is a tricky business.

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