The 20-Year Quest To Save Nutella
A promotional sale on Nutella was more successful than planned: Customers came to blows trying to get jars of the sweet spread after a grocery chain cut prices by 70 percent. Eric Gaillard/Reuters hide caption
A promotional sale on Nutella was more successful than planned: Customers came to blows trying to get jars of the sweet spread after a grocery chain cut prices by 70 percent.
Eric Gaillard/ReutersThe Indicator from Planet Money
The 20-Year Quest To Save Nutella
Global demand for hazelnuts is on the rise, but the industry has a problem. More than 70% of the world's hazelnuts come from just one place: Turkey. And that leaves producers and Nutella lovers everywhere vulnerable.
But lucky for them one scientist in New Jersey has spent the last 23 years on a global quest to reinvent the hazelnut. And now his dream may finally be coming to fruition.
Today on The Indicator: how one man's lifelong obsession could end up revolutionizing an entire industry.
Music: "Morning Start"
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