Multiverse In Uproar Over Disney's $4 Billion Acquisition Of Marvel : Monkey See It's big news when a company as big as Disney buys a company as legendary as Marvel Entertainment. Can Marvel's brand of cool survive?
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Multiverse In Uproar Over Disney's $4 Billion Acquisition Of Marvel

Captain America is just one of many characters Disney is getting for its $4 billion. Marvel Entertainment hide caption

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Marvel Entertainment

"WTF! NOT COOL! SOOOO NOT HAPPY! Spider-man should not be co-mingling with Goofy."

Thus went a fairly typical Twitter reaction (this one from @jgibbard) to the news that Disney is paying $4 billion to buy Marvel Entertainment and its library of 5,000 characters — including Spider-Man, Iron Man, the X-Men, and the Fantastic Four.