Morning Shots: Why Don't Expensive Movies Cost More To See? : Monkey See This morning: How movies came to all cost the same at any given theater, how Warner Brothers wound up on the defensive about audio, and the yin and yang of Super Bowl advertising.
NPR logo Morning Shots: Why Don't Expensive Movies Cost More To See?

Morning Shots: Why Don't Expensive Movies Cost More To See?

a cup of coffee

My favorite think piece of the morning is this intriguing discussion of why movies at a given theater all cost the same to see (with the exception of 3D), rather than being subject to demand pricing that might make a fancy blockbuster more expensive a ticket than a small indie film. Fascinating. [The Atlantic]

Also for brainiacs: What makes crossword puzzles great ways to study cognition. [NewScientist]

Not so much for brainiacs: It's a new Celebrity Apprentice cast, and if I don't see a serious fight between Clay Aiken and Adam Carolla, I'm not going to feel that I got my money's worth. [E! Online]

Not everyone thinks the Super Bowl is a great example of advertising at its best. In fact, this commentator argues that it's "a rotten showcase for advertising." [AdAge]

But if you still think Super Bowl ads are the best part of the game, there's a steady stream of early information about what you can look forward to, from M&Ms to Melanie Amaro. If you don't know who Melanie Amaro is, that's one of the things the commercial is supposed to address. [Entertainment Weekly]

I'm not sure what's the best part of this story about a music service that collapsed before it began, but among the amusements are the name Beyond Oblivion, the term "brand and lifestyle prognosticator," the apparently unironic use of the non-word "imagineer," and the other name "Boinc." [The Telegraph]

Meanwhile, the most surprising thing about this column about how depressing The Bachelor is has to be the fact that they have it labeled as part of the feature "Contrarian Corner." Is there an overwhelming conventional wisdom that The Bachelor is not depressing? [Entertainment Weekly]

And finally: Warner Brothers says it didn't send out improved audio for the currently previewing prologue to The Dark Knight Rises, but even the fact that the question came up (owing to how hard it reportedly is for some to understand Tom Hardy's dialogue as Bane) can't be a great sign. [The Guardian]