Gordon Synn joins NPR as Sr Director of Partnership Development : NPR Extra He will be leading NPR's newly-formed content business strategy team in Programming and working out NPR West

Gordon Synn joins NPR as Sr Director of Partnership Development

Ancelle Synn/Courtesy of Gordon Synn
Gordon Synn
Ancelle Synn/Courtesy of Gordon Synn

In a note to staff, Anya Grundmann, Senior Vice President for Programming and Audience Development made the following announcement:

All,

I am pleased to announce that Gordon Synn is joining NPR as Senior Director of Partnership Development for the content divisions. He will be leading our newly-formed content business strategy team in Programming. He started with us last week and he is working out of our LA office.

Gordon and his team will help us evaluate and model new content opportunities, negotiate partnership and IP deals and help us find new ways to have impact with our public service journalism and cultural programming, with the goal of serving a diverse America. In some cases, to paraphrase Star Trek, they will help us go where NPR has never gone before!

Here's more about Gordon: he's an entertainment, media, content and technology executive with substantial experience in digital media, film, television, technology and content monetization globally. His expertise includes global and domestic partnerships, business development, strategy, sales, joint ventures, deal making, creative content and curation, platform launches and management, entrepreneurship, leadership, team collaboration and new business initiatives.

He was previously Head of International TV at DreamWorks Animation (Comcast and NBCUniversal owned) where he spearheaded revenue growth globally and also new IP initiatives in VR/AR. Gordon was also at All3Media (Discovery and Liberty Global owned) as SVP Digital and Business Development and at Endemol Shine Group as Global Head of Digital and Home Entertainment in London. In both roles he led substantial revenue growth and results across key IP and content including Netflix, Amazon, Hulu, Xbox Studios and Roku.

Gordon was also a senior executive at 21st Century Fox with both Worldwide Television Distribution and Fox International Channels. Gordon joined 21st Century Fox in-house after working as their outside counsel. Gordon graduated from Harvard Law School and U.C.L.A.

While the work Gordon will be doing is not new, the role and the team here in Programming is. This role and team will reside in Programming but will support the work across the Content divisions. Kristen Hartmann, Sr Manager, Business Development, and Christina de Quadros, Sr Manager, Business Partnerships, will officially move into Programming, reporting to Gordon, joining him in this important work. Kristen's work focuses on exploring content-based IP optioning and franchise expansion opportunities. Christina's work focuses on managing all the contracts and deal negotiations that occur around our acquired shows, content vendors and content partnership opportunities.

Please join me in welcoming Gordon, and Kristen and Christina to their new roles.

Anya