3:15: What Does It Mean?!?! : The Picture Show The mystery behind the 3:15 photos... demystified.
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3:15: What Does It Mean?!?!

If you're a devoted follower (which, of course, you are), you may have noticed a mysterious photograph appearing at 3:15 each day on The Picture Show. You've been racking your brain, pulling your hair and teetering on the cusp of insanity as you've attempted to crack the code. Fret no more.

3:15 is a guerrilla movement with a twofold mission:

  1. Break up the daily routine to snap a shot at 3:15 pm. Walk around. Stretch. Notice the small things. Knock yourself out.
  2. Partake in a bigger-picture picture-taking movement.

So take an afternoon break with us and upload your 3:15 to our Flickr group pool — and tag it with "3:15." Check back daily to see ours.

To kick it off, here's a strangely pertinent example from today's Picture Show feature on photographer Stephen Wilkes. His series shows the decaying buildings of Ellis Island.

"I walked into the room as sunlight streamed onto a table where a single shoe had been left in the 1940s. After repeated visits, I discovered that the room never received direct sunlight except at a single moment each day: 3:15 p.m. — the precise moment I happened upon the scene and photographed it."

Administration Office, Single Hole, Island 3 Stephen Wilkes hide caption

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Stephen Wilkes