Christmas Cute: Kids Calling Santa, 1947 : The Picture ShowImagine the delight of calling Santa directly! In 1947, the New York City mega toy store F.A.O. Schwartz set up a line to their store Santa. A few photos of the children calling ran in a December issue of Life, but many of them were never published.
When I was little, creating a wish list was one of my favorite holiday activities. And if I could have called Santa directly, I might have died of delight.
I can only imagine how these kids — now probably in their 70s — must have felt when they discovered Santa's direct line in 1947. That year, the New York City mega toy store F.A.O. Schwartz set up a line directly to their store Santa.
Patricia Guinan promises Santa she will leave out milk and crackers for him on Christmas Eve.
After "making sure he could not hear and be disillusioned," Bann whispers confidingly to the Life researcher that there is "no Santa Claus," while Bennie remains blissfully unaware.
A confident Jo Ann Ward begins her conversation by saying, "Hello, Santa Claus. How you feel?" The 3-year-old wants a doll and a boat.
Elaine Jung, 6, wants a dollhouse and carriage; she also asks Santa to be sure not to forget her baby sister.
This young boy is all smiles with a perfect set of gleaming white teeth as he speaks with Santa.
A firm believer in Santa, Christopher Lange, 7, requests a briefcase and a paint set for Christmas.
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A few of these photos ran in a December issue of Life, but many of them were never published. The full gallery is at life.com.