Working Together To Alleviate 'News Deserts' : NPR Public Editor NPR and Member stations join forces for new regional newsrooms.
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Working Together To Alleviate 'News Deserts'

A wall map displays stickers from member stations at NPR headquarters in Washington, D.C. Allison Shelley/NPR hide caption

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Allison Shelley/NPR

A wall map displays stickers from member stations at NPR headquarters in Washington, D.C.

Allison Shelley/NPR

Last week, I wrote about the listeners we heard from who want to hear more varied perspectives — from outside the DC beltway and the coasts, from rural areas — and some developments that I find hopeful. Here's one more.

NPR is rightfully proud that, over the years, as other national news organizations have cut back on national correspondents around the country, it has kept open many of its domestic bureaus and reporter positions, from Birmingham, Ala., to Boise, Idaho. But that still means that roughly three dozen people are responsible for covering wide territories, and correspondents often need to parachute in when major news breaks.

At the same time, it didn't escape the notice of many that NPR has a network of 265 stations (as of this week) around the country that pay dues to air its programs, and that those stations collectively have some 1,800 local journalists of their own. While reporters at some of those stations were tapped regularly to file reports for NPR, others were not. The untapped potential seemed huge.

A few years ago, dreamers began to scheme: What if those two assets could be brought together somehow in a more closely aligned reporting system? Bruce Auster, NPR's senior director for what came to be named the Collaborative Journalism Network, calls it the "power of the national-local blend."

After countless delays needed to work through myriad challenges, the vision for that network is turning into reality, in the form of regional and statewide hubs of public radio stations with NPR as a partner. In just the last month, a new hub in California that brings together five stations and NPR announced that it had hired a managing editor. A similar regional hub in the Gulf states of Louisiana, Mississippi and Alabama also was formally unveiled. They join a statewide Texas hub, which launched last fall. Others are under discussion.

The developments are good news for listeners everywhere, whether you live in a hub region or not.

If you are a listener to a local station taking part in one of these hubs, the potential benefit is major. Ideally, the pooled resources of statewide and regional stations will allow for less duplication of effort, freeing up reporters and editors to do more original reporting in their communities. The hubs are unlikely to replace the granular local community reporting that is being lost as small town newspapers fold, but on the bigger local stories, they seemingly have great potential to fill holes in what are now becoming vast news deserts in much of the country.

Auster said the chief goal of the hubs is "to strengthen local and regional journalism." He called it "very much an effort to fill the gap left by the contraction of the newspaper industry."

While not the main goal, in theory, some of that great reporting should filter back to NPR's national newsmagazines. For the national NPR listener, the hoped-for payoff is reporting resources on the ground, in place to spot stories as they happen and bring local knowledge and depth to that work. The hub reporters can also respond immediately to breaking news.

A complex model

I did my first interviews for this column two years ago, when, after what had already been a couple of years of work, it seemed that the first hub was imminent. As the delay since then underscores, the issues around these collaborations are incredibly complicated, reflecting the realities and complexities of the public radio system itself.

A few of the challenges the participants have talked to me about:

  • Many listeners mistakenly believe that NPR and member stations are already one entity, with NPR controlling everything heard on a station's air. In fact, stations are independent entities (and stations in turn oversee NPR, as the dominant group on NPR's board of directors). The stations have broadcast licenses granted by the Federal Communications Commission based on their service to their local listening areas.

    Some stations are what's known as community licensees, with local citizen governing boards that have a fair amount of freedom to enter into new ventures. Other stations are licensed to universities or other educational institutions, and thus must work within the priorities of the parent organization, which may or may not include improving the country's news ecosystem.
  • Money is a perpetual challenge for public radio, and while stations have reporters, the new hubs need editors and other infrastructure, and the hubs need to be sustainable over the long run. Does that money come from the stations and parent institutions? NPR? The Corporation for Public Broadcasting, which administers federal funding for public broadcasting? Can the hubs raise their own funds, say, through sponsorship or grants? (Each hub has a different model, but the answer is yes to all of the above.)
  • Issues of control are complex. For example, a local reporter has a news director who decides reporting priorities. What if the hub editor wants to take that reporter off a local story to work on a regional one? Similarly, many local stations are used to competing on some stories, but now they're being asked to work more closely together on some coverage. In some cases, reporters may have to take a back seat on a story they've built up sourcing on over the years.
  • The relationship between NPR and station hubs has its own challenges of control. Who decides which stories go to the national newsmagazines? What if a national correspondent has her or his eye on the same story, or a newsmagazine wants the story told a different way?

    NPR, whose reporting adheres to an extensive ethics code, also needs to have confidence that reporting it is getting from elsewhere follows those guidelines. This has been a recurring concern over the years when NPR has taken stories from outside sources, some of which have different standards. Concurrent with the planning for the hubs, public radio leaders embarked on what they called "Culture of Journalism" training, to ensure that public radio journalists systemwide are all on the same page.

If this sounds like a lot of inside baseball, it is. But confronting these challenges (each hub is doing so in different ways) early on is a key to making the ventures work.

As Joyce Slocum, the president and chief executive of Texas Public Radio in San Antonio (and a former top NPR executive), put it during a panel discussion at September's Excellence in Journalism conference, the conversations had to start from a premise that "this was not a project; it was a way to do business from now on." Participants had to "check their egos at the door," and remember that as public media, they are "mission- and listener-centered," she said.

Auster told me that all the planning work that had to be done to get the Texas hub off the ground led to a template for other hubs, which is why they are coming together more quickly.

The California Newsroom includes CapRadio, KQED, KPBS, KCRW and KPCC/LAist. Juliette Rocheleau/NPR hide caption

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Juliette Rocheleau/NPR

The California Newsroom includes CapRadio, KQED, KPBS, KCRW and KPCC/LAist.

Juliette Rocheleau/NPR

Where they stand

In California, the hub's new managing editor, Joanne Griffith, will start by coordinating statewide breaking news coverage and local and regional coverage of the 2020 election for the five participating stations in San Francisco, Sacramento, San Diego and the Los Angeles area. She'll also loop in work from the smaller stations in the state. The big-city participating stations are all fairly well off when it comes to resources (four of them already collaborate) and the venture says its goal is to increase coverage of statewide issues and "boost reporting from and for underserved regions across the state." Griffith will work closely with the NPR West Bureau Chief Jason DeRose, who will edit stories for national broadcast.

The Gulf States Newsroom includes WBHM, WRKF, WWNO and Mississippi Public Broadcasting. Juliette Rocheleau/NPR hide caption

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Juliette Rocheleau/NPR

The Gulf States Newsroom includes WBHM, WRKF, WWNO and Mississippi Public Broadcasting.

Juliette Rocheleau/NPR

In the Gulf, WBHM in Birmingham, Ala., Mississippi Public Broadcasting, WWNO in New Orleans, WRKF in Baton Rouge, La., and NPR are joining together to increase regional coverage; the work is designed so that all NPR member stations in Louisiana, Mississippi and Alabama can take part. Hiring is about to begin; new positions include a managing editor, six beat reporters and two editors.

The Texas Newsroom includes KERA, KUT, Houston Public Media and Texas Public Radio. Juliette Rocheleau/NPR hide caption

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Juliette Rocheleau/NPR

The Texas Newsroom includes KERA, KUT, Houston Public Media and Texas Public Radio.

Juliette Rocheleau/NPR

The Texas Newsroom is furthest along. It already produces six live, statewide newscasts every weekday, drawing on content from public radio stations across the state. The newscasts are carried by about a dozen stations. The stations also share in-depth reporting that airs on the daily newsmagazine Texas Standard.

That collaboration already paid off in one breaking news situation, when a gunman opened fire in El Paso, Texas, last August, killing 22. Thanks to the coordinated communication lines already in place, the newsrooms were able to get local reporters to the scene more quickly. NPR sent just one reporter where it normally might have sent more "because we felt the coverage was in good hands," NPR's Auster said.

Auster emphasized that while there are core stations taking the lead at each hub, all stations in each region are welcome to participate, contributing reporting and taking content.

Good news for listeners

These hubs are building on public radio regional and state and topic-specific collaborations that are already extensive, from Harvest Public Media to the Mountain West News Bureau to the Environment And Energy Collaborative from NPR and member stations (to name only a few).

Just in my five years as NPR's Public Editor, the growth in quality reporting from these many ventures has been impressive, and a great service to journalism. The Collaborative Journalism Network should bring more of that good local work to NPR itself. For all of those listeners who reached out after last week's column to add their voices to those who are hungry for more outside-the-Beltway perspective, this is good news.