The Infidelity App
Clearly marital fidelity is an issue for more than just politicians. More than 4 million people are now signed up for AshleyMadison. Never heard of it? It's a personals site for married people with the slogan, "Life is short. Have an affair." As you might expect, reaction to the site has been strong. Time magazine reports:
Critics call AshleyMadison a cruel sex site that profits from marital pain. "This is a business built on the back of broken hearts, ruined marriages and damaged families," says Trish McDermott, a dating-industry consultant who helped found Match.com and Engage.com....
"We're just a platform," responds CEO Noel Biderman. "No website or 30-second ad is going to convince anyone to cheat," he says. "People cheat because their lives aren't working for them."
Interestingly, the site sees a spike among men just after Father's Day, and a jump with women right after Valentine's Day.