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NBC, ABC and CBS Lose More Eyeballs : The Two-Way More bad news for the Mainstream Media -- the broadcast networks had their worst ratings last week during a so-called sweep period.
The Two-Way

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NBC, ABC and CBS Lose More Eyeballs

More bad news for the Mainstream Media -- the broadcast networks had their worst ratings last week during a so-called sweep period.

The Associated Press reports:

NEW YORK (AP) - NBC made history last week in the TV ratings - the kind it would like to forget.

Nielsen Media Research says an average of 4.4 million people were watching NBC during prime time last week. Only one time before has Nielsen recorded a lower number for NBC - during the dog days of August 2007.

Never before have ABC, CBS, NBC or Fox had such a small audience in a week when the ratings sweeps were on. The 2008-09 TV season officially concluded after Wednesday night last week.

NBC's "Nightly News" had a bigger audience last week than any of the network's prime-time shows.

You know it's bad when the "Nightly News" out performs NBC's entertainment shows. As an NPR colleague said when she learned the news, this is the kind of trouble not even Jay Leno's new prime-time show will be able to fix.