For U.K. Govt., It Takes 20 Pages To Twitter : The Two-Way British bureaucrats tell departments to do more tweeting. It takes them 20 pages to set out the dos and don'ts.

For U.K. Govt., It Takes 20 Pages To Twitter

Let's see if we can do this in 140 characters or less:

British bureaucrats tell departments they should be tweeting -- and give them 20 pages of tips and instructions. Wasn't that over the top?

The Guardian says it would take about 259 tweets to post the official tips on Twitter.

Among the tips, by the way, are:

-- Keep the number of tweets down to between 2 and 10 a day.

-- Space them out, leaving at least 30 minutes between each.

-- Departments shouldn't "follow" Twitter users who aren't following them. Otherwise, it might feel like Big Brother is watching.