Race Fans! GM's Lutz Is About To Test The Cadillac CTS-V Against Challengers : The Two-Way GM marketing legend Bob Lutz is racing the Cadillac CTS-V.

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Race Fans! GM's Lutz Is About To Test The Cadillac CTS-V Against Challengers

October 29, 20099:30 AM ET

Mark Memmott

It's got everything -- speed, trash-talking, a YouTube video, live Twitter updates.

As USA TODAY's DriveOn blog says, General Motors' "septuagenarian marketing chief" Bob Lutz is about to put his company's Cadillac CTS-V up against some high-powered rivals in a time test at a New York track.

Later today, All Things Considered host Robert Siegel is due to speak with Lutz about how things went. In the meantime, here's the promotional video GM put together: