PETA, the animal-rights group, had hoped to rain on the Macy's Thanksgiving Day parade.
Actually, it really wanted to rain on the traditional turkey Thanksgiving dinner of millions watching the parade by running an anti-turkey-as-food, pro-vegan ad during the parade.
But the NBC TV affiliates in the four southern cities PETA hoped to show the ads said no to airing the ads for obvious reasons.
The ad features a little girl whose turkey-day dinner prayer dismays her family, to say the least.
Dear God. Thank you for the turkey we're about to eat. And for the turkey farms where they pack them into dark, tiny little sheds for their whole lives. Thank you for when they burn their feathers off when they're still alive and for when turkey gets kicked around like a football and killed by people who think it's fun to stomp on their little turkey heads. And special thanks for all the chemicals and dirt and poop that's in the turkey we're about to eat. Oh, and thank you for rainbows.
'Grace': PETA's Thanksgiving ad
So while the ad won't be shown in Raleigh, N.C., Columbia, S.C., Savannah, Ga., and Little Rock, Ark., it will likely get a lot of views on the Internet which is probably what PETA intended all the while.