Obama: 'Insulation Is Sexy Stuff' : The Two-Way "Insulation is sexy stuff," President Obama declares.

Obama: 'Insulation Is Sexy Stuff'

He's into it. Jewel Samad/AFP/Getty Images hide caption

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Jewel Samad/AFP/Getty Images

He's into it.

Jewel Samad/AFP/Getty Images

Looking to get more Americans to make their homes and offices more energy efficient, President Barack Obama jokingly turned today to an old classic: Sex.

Well, sort of.

In the middle of his appearance this morning at an Alexandria, Va., Home Depot store, where he was again promoting the benefits of energy efficiency, the president said that he'd been told by some of the folks there that the topic isn't very glamorous.

But, said the president, "I get really excited about it ... Insulation is sexy stuff. ... Here's what's sexy about it -- saving money!"

Take a listen:

Obama: 'Insulation Is Sexy Stuff'

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The "Frank" who the president mentions is not our own Frank James, by the way. It's Frank Blake, CEO of Home Depot.