On Tiger Woods: Nike's New Ad And Why His Story 'Matters' : The Two-Way By Mark Memmott As if it wasn't already, the spotlight is really on golf superstar Tiger Woods today, as NPR's Tom Goldman reported on Morning Edition. Woods is scheduled to tee off at the Masters Golf Tournament in Augusta, Ga., at 1:42 p.m. ET...
NPR logo On Tiger Woods: Nike's New Ad And Why His Story 'Matters'

On Tiger Woods: Nike's New Ad And Why His Story 'Matters'

As if it wasn't already, the spotlight is really on golf superstar Tiger Woods today, as NPR's Tom Goldman reported on Morning Edition.

Woods is scheduled to tee off at the Masters Golf Tournament in Augusta, Ga., at 1:42 p.m. ET. Among the many places you can go to watch is CBSSports.com.

It's unlikely you haven't heard, but just in case here's a quick reminder: This is Woods' first tournament since, as Tom says, he had "his life torn apart by an image-busting sex scandal" after a Thanksgiving night fender bender led to revelations about the many extra-marital affairs he's had.

Yesterday, Nike released an ad that has the voice of Woods' late father asking his son some questions -- including "did you learn anything?"

Meanwhile, New York Times Opinionator contributor Robert Wright says that he (like we here at The Two-Way) gets scolded by some readers every time he comments about Woods. They say he's "wasting everyone's time."

But Wright lays out "Why Tiger Matters" -- beginning with the premise that "monogamous marriage matters." See if you agree with his reasoning.

Update at 1:50 p.m. ET: "Tiger Woods returned to golf with a drive into the fairway on the first hole of the Masters," the AP now says.

Here's a photo:

Watching his shot. (Morry Gash/AP) hide caption

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Watching his shot. (Morry Gash/AP)