When You Need Some Crowds, If You're Netflix, Hire Some : The Two-Way Netflix apologizes for staging fake crowd for journalists in Toronto.

When You Need Some Crowds, If You're Netflix, Hire Some

For me it was an art imitating life imitating art.

Let's start at the beginning. Netflix just launched in Canada. And in a flashy promotion it shut down a street in Toronto and attracted dozens of onlookers. Journalists interviewed the people who were all oddly passionate about Netflix. Turns out, they were actors.

A handout to the extras (full doc after the jump) tells them to play "types" such as "mothers, film buffs, tech geeks, couch potatoes, etc." And provides them with helpful questions to ask Netflix execs.

Netflix corporate apologized to for the incident in the Globe and Mail:

“I was unaware that script was handed out to extras and that was not supposed to happen,” said Steve Swasey, vice president of corporate communications for Netflix.

“Some people got carried away and it's embarrassing to Netflix.”

Mad Men's Don Draper AMC TV hide caption

toggle caption

So, for me, it was an odd moment. Last night I watched the first episode of season four of Mad Men. In it a PR stunt is staged with two women fighting over a ham in a supermarket. And the fight gets put in the Daily News for "a case of something." Now, it seems, just out and out lies have replaced bribery.