Only $2,370: Wealthy Americans Plan To Spend Less On Holiday Gifts, Survey Says : The Two-Way According to Robert Frank, a columnist for "The Wall Street Journal," the richest 10 percent of U.S. citizens will pinch a few pennies this year.

Only $2,370: Wealthy Americans Plan To Spend Less On Holiday Gifts, Survey Says

According to a new survey, affluent U.S. citizens plan to spend less on holiday gifts this year. Karen Bleier/AFP/Getty Images hide caption

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Karen Bleier/AFP/Getty Images

Don't worry. It isn't December yet. But it is time to start looking forward to the holiday season, apparently.

On The Wealth Report, Robert Frank pores over an American Affluence Research Center survey. (Yes, there is an American Affluence Research Center.)

The organization "polled 439 people with net worths of $800,000 or more, which represents America's wealthiest 10 percent."

According to the survey, the group plans to spend an average of $2,370 this holiday season, down from $2,399 last year.

More than two thirds of the respondents plan to spend the same as they did in 2009. Only 3% said they plan to spend more. About 28% plan to spend less. And among those spending less, the average decline was 14.9% from 2009.

A surprising 12% of the group said they’re not buying any gifts this year.

That sounds like a lot of money to me.  And although I don't know anything about you, dear reader, I'd wager it probably sounds like a lot of money to you, too.

In the grand scheme of things, though, that's a lot less money than wealthy Americans usually spend on holiday gifts, Frank concludes.

...high-end retailers are unlikely to take much cheer in the finding, since so much of our consumer economy is now built on increased spending by the wealthy. The Affluence Center estimates that the top 10 percent now accounts for half of all consumer spending.