We're halfway through the last baseball season for New York Yankee Derek Jeter, and that's reason enough for Nike's Jordan Brand to craft a stirring tribute that shows his fellow sports stars, fans and rivals giving a nod to the shortstop.
The video follows along as a simple gesture — a tip of the cap from Boston Red Sox pitcher Jon Lester during a Jeter at-bat — becomes a swelling show of respect for the Yankee whose talent, work ethic and personality have made him a celebrity for all the right reasons.
Adweek says the "epic 90-second commercial" will be broadcast during Tuesday night's All-Star Game, the last one for Jeter, who's retiring at age 40.
The "RE2PECT" ad starts in a stadium, where Spike Lee and former Mayor Rudolph Giuliani are among those who tip their caps. It then moves far beyond, to Phil Jackson and Maya Moore, to Jay Z and Billy Crystal, to pixelated Mets players and begrudging Red Sox fans.
Michael Jordan and Tiger Woods make appearances; so does former Yankees manager Joe Torre, seated at a table with a few of Jeter's old teammates.