Craig Guenther-Lee (from left), Chad Reed and Naresh Dhiman co-founded Bluebox Now, a startup that links business' data about customers with information they posted online. Wendy Kaufman/NPR hide caption
The Evolution Of A Startup NPR follows Bluebox Now, a tech startup in Seattle, as the founders take big risks for the product they believe in, from raising funds to garnering customers to — they hope — making a profit.
Bluebox Now CEO Naresh Dhiman attends a TechStars retreat with other startup founders at a cabin outside Seattle. His wife is considering getting a job so he can continue to focus on the company. Courtesy TechStars hide caption
Naresh Dhimanis the chief executive officer of Bluebox Now. Wendy Kaufman/NPR hide caption
Chad Reed is Bluebox Now's chief marketing officer. Wendy Kaufman/NPR hide caption
Craig Guenther-Lee was the vice president for consumer experience at Bluebox Now. Wendy Kaufman/NPR hide caption