The Fast World Of Fast Fashion Clothing chains like Forever 21, H&M and Zara are constantly turning over their merchandise, introducing ever-trendier clothing and feeding their customers' desire for novelty. An NPR series looks at the fast-fashion business, the people behind it and its environmental implications.

Prices at stores like Forever 21 are so low, "it's virtually impossible to walk out empty-handed," says Elizabeth Cline, who writes about fast fashion. Michael Buckner/Getty Images hide caption

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In Trendy World Of Fast Fashion, Styles Aren't Made To Last

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